How to retain students after a dance recital? Even if the show went well you never know if they will come back or not. Even those dance students who looked happy and satisfied could suddenly disappear from your studio without any reason. So, how to increase dance students retention?
Here you have a list of 10 proven strategies that will tell you how to retain students after a Dance Recital by using various approaches.
1. Offer a small discount on the first month’s tuition to students coming back for the next school year
2. Give your students a gift at the end of the dance recital (it could be something really small but meaningful)
3. Schedule a great Summer Intensive
4. Launch new courses for the next year and let your dance students try any of them for free (of course, just one trial lesson)
5. Host a small party at your dance studio or in another location to celebrate the end of the school year. If you are looking for some interesting and dance-themed location, platforms such as Dancerents can help you with that
6. Offer a big discount (of any type) to families pre-enrolling students at the end of the season, for the next year
7. Schedule a Masterclass with an external teacher. Choose someone your students know and appreciate, whether it be a renowned teacher or a ballerina they follow on social media. Today it’s super important to be listening to their needs and if something could really help motivate them, try it!
You can also mix things up. For example you can host a LIVE in-person Masterclass and a LIVE online Masterclass. The advantage of an online Masterclass is that you save a lot of money on the travel and accomodation costs of your guest. LIVE online Masterclasses are now widely adopted by the greatest schools and institutions, such as the Broadway Dance Center and many more. On Dancefolio we offer this type of classes as well. You can take class with renowned principals and teachers all over the world working with companies like Alonzo King Lines Ballet, English National Ballet, Mariinski and more.
8. Participate with your students in a competition taking place after the summer. This is a good way to engage them and keep them active during the summer break.
9. Dance recital ticketing incentives. Give incentives to those families enrolling students earlier. You can for example let them choose the dance recital tickets before anyone else. Something similar to a priority seating. You can easily achieve this goal thanks to Dancefolio’s ticketing solutions.
10. Refer a friend. This strategy won’t just get your current students back to the studio. It will help you enroll even more students! You can offer a small discount to those dance students referring a friend. It could also work for a family member: offer discounts to parents attending adult courses while their kids are attending another class at the same time.
We hope these ideas about how to retain students after a Dance Recital were useful! We will come back with more soon 🙂